We measure who the community is actually talking about. Ranked by data, not opinion. Updated every 24 hours.
Every day, our engine analyzes thousands of posts across four major platforms. Each mention is scored for appearance relevance, weighted by engagement quality, and checked against manipulation signals.
The result is a single, clean ranking — a Billboard chart for who the culture is talking about, and how.
We aggregate discourse across X, TikTok, Instagram, and Reddit. No single platform dominates the signal.
Temporal fingerprinting, reply-spam detection, and content deduplication ensure organic discourse rises to the top.
General attention without appearance relevance contradicts the chart's purpose. We filter for what actually matters.
Our engine runs a daily cycle — collecting, scoring, validating, and ranking appearance-focused discourse.
Thousands of posts scraped daily across four platforms using 375+ targeted queries.
Each mention scored for appearance relevance, engagement depth, and prestige connections.
Anti-manipulation filters remove bot activity, reply spam, and coordinated inauthentic behavior.
Composite DDI score calculated. Rankings published daily at 1:00 PM ET with full signal transparency.
Daily rankings delivered to your inbox at 1:00 PM ET.
Submit your info to [email protected]. If the data backs it, you're on the chart.
Application received.
We'll review the discourse data.
Know someone the internet can't stop talking about? Put them on our radar.
Nomination received.
We'll check the discourse data.
Questions?
[email protected]